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Photo courtesy of the Village of Huntley.



June 21, 2022


Aaron Farmer, President, The Retail Coach

Tel. 662.231.0608 |

Melissa Stocker, Economic Development, Marketing, & Recruitment Specialist, Village of Huntley

Tel. 847.515.5268  |


The Village of Huntley Hires Retail Recruitment Firm to Drive New Business to Huntley

(Huntley, Illinois) — The Village of Huntley recently announced their new partnership with The Retail Coach, the nation’s premier retail recruitment, market analysis, and development firm, to create a retail recruitment and development strategy that will help drive new businesses to Huntley. The Retail Coach team met with the Village staff in early May to kick off the project.

The first step in the process will be to determine Huntley’s Retail Trade Area. This is the boundary from which Huntley draws 80-85% of its primary consumers. Cell phone analysis technology will then be used to determine where consumers are coming from to eat and shop in Huntley.

Using this information, The Retail Coach team will then create retail market profile reports and other marketing materials to best represent the community to retailers, restaurants, and developers.

A Retail Demand Outlook Analysis will also be developed to determine which dominant retail categories have the highest prospect for success in Huntley. The Retail Coach will implement retailer matching methodology to identify what retail brands best fit the community and then reach out to these prospects on the Village of Huntley’s behalf.

“We are thrilled to begin our partnership with The Retail Coach as we continue to build on the positive development momentum the Village of Huntley is experiencing”, said Mayor Tim Hoeft. “We look forward to their team introducing the Village to new retailers, restaurants and developers that are a good fit for the Village. We are also excited for The Retail Coach to share insights and tools with our existing small businesses to support their continued success in the community.”

As part of the development and redevelopment strategy to recruit national and regional retailers to the community, The Retail Coach team also plans to work with existing property owners, brokers, and developers to identify sites and potential areas of opportunity.

About The Retail Coach

The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work.

For more information on The Retail Coach, visit

About The Village of Huntley

Huntley, Illinois, a northwest suburban community of approximately 29,000 residents, is conveniently located at the crossroads of Interstate 90 and Route 47. Big name companies, mid-sized enterprises and independent entrepreneurs alike find value in Huntley. Huntley is among a handful of Illinois communities continuing to experience population growth as residents are attracted to the town known as the “Friendly Village with Country Charm.” Huntley offers a home for businesses and residents seeking a superior location and a comfortable way of life.  Close enough to big city amenities and attractions – but just far enough away, with available sites and convenient access to roadways, skyways and fresh air. Those who know, think HuntleyFirst.

For more information on the Village of Huntley, visit or

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