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What clients say about partnering with The Retail Coach

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Client Testimonials

Clinton, MS

Mayor Phil Fisher talks about Clinton’s ongoing partnership with The Retail Coach and how our work has benefitted the community.

Laramie, WY

Sarah Reese and Derek Teini talk about their experience working with The Retail Coach and how it has helped Laramie focus on retail growth.

Fairview, TX

Ray Dunlap, Community & Economic Development Manager in Fairview, Texas talks about his experience working on multiple projects with The Retail Coach.

Kingsville, TX

Manny Salazar talks about his experience working with The Retail Coach and how the relationship has been beneficial for retail growth in Kingsville, TX.

Quotes from Clients

“I have been working closely with The Retail Coach for more than ten years and they will always be my go-to retail recruitment firm.”

Thom Lambert | Former Executive Director | Decatur Economic Development Corporation | Decatur, Texas


“The Retail Coach is hands-down one of the best consultant teams of any kind that our team has had the pleasure of working with. Their extensive expertise and nationwide connections with site selectors, developers, and major chains have opened up new doors for the City of Lancaster, allowing us to take our recruitment efforts to the next level and collaborate with brands that hadn’t previously considered our market. They work as an extension of our staff, anticipating needs and freeing up in-house staff time. I can’t recommend the Retail Coach highly enough.”

Chenin Dow | Economic Development Manager | Lancaster, California


” The Retail Coach has truly been the teammate I needed to achieve our goals in the retail and commercial sector.  Their always prompt response and ability to use data to support quality development and foster long lasting relationships have made a difference in our connections and community.  The Retail Coach staff has been an outstanding extension of our office and our community. ”  

Serra P. Hall | Vice President of Project Development | Industrial Development Authority | Newton County, Georgia


“The Retail Coach organization has a proven track record of accurately portraying a community, providing the information needed to help prospective retailers see the community.  They are well respected among retail chains and retail site locators.  They take the time to visit the community- boots on the ground if you will and they will visit with retailers and learn all they can about the community before publishing their work.  Another factor in this is the company is constantly seeking out new technology to improve their results- they have the tools and the talent.”

Charles L. Smith, CEcD | Former Executive Director | Mount Pleasant Economic Development Corporation | Mount Pleasant, Texas


“Over and over again I heard about The Retail Coach’s “service after the sale.” This was important to us. A lot of firms can run data and put together fancy reports. What allows The Retail Coach to stand out is their coaching. A tool is useless unless someone ‘coaches’ you on the best way to utilize it. When you hire The Retail Coach you are not just buying data, you are hiring a coach to help you with your retail development needs. I highly recommend them to any community seeking to effectively recruit retail development.”

Dave Quinn | Partner | Day One Experts | Dallas, Texas


“When it comes to building communities with the right retail, nobody does this better than The Retail Coach. Kelly, Aaron and the rest of the crew not only take the time to work one on one with Economic development and city staff, but they are top notch at what they do in formulating a plan that truly works! I cannot say enough about TRC and the difference that they make in communities.”

Sean Overeynder | City Manager | Lamesa, Texas


“It is very refreshing to work with The Retail Coach. With some consultants, once you have paid, it becomes harder to get your phone calls returned. Not so with The Retail Coach team, who is always responsive to all of my needs. I appreciate how they set up retailer appointments for me, and help with the follow-up.”

Ray Dunlap | President | Terrell Economic Development Corporation | Terrell, Texas


“In my opinion, The Retail Coach’s strategy & assistance netted us over 325,000 square feet of occupied retail development during one of the most significant retail downturns in the last 20 years. Money well spent.”

Sam Satterwhite | Former Executive Director | Wylie Economic Development Corporation | Wylie, Texas


“The COVID-19 Local Retail Impact Analysis is the type of next-level data we are looking for to help project sales tax numbers and the overall state of retail in our community.”

City of Liberty, Texas


“You guys are awesome and we appreciate all the work to stay proactive. Also, the Local Impact Analysis has been a huge success in helping management and everyone here understand more on how to help.”

Cody Gibson | City Manager | Gastonia, North Carolina


“Kyle is very helpful and knowledgeable and would go out of his way to help me and my client in our site analysis. The numerous mobile analyses that he has performed are very helpful and complement our other analysis methodologies for a more complete picture for our client’s decision making. Two thumbs up!”

Larry Eu, CCIM | President | Great Earth Realty, Inc. | Bellevue, Washington


“The Retail Coach has provided invaluable insight into retail development for the city. Being a smaller community, we struggled with how to attract new retail business into our area. Kelly and his staff were able to help us identify and ultimately recruit positive retail growth to our community.”

Patti Worfe | Executive Vice President | Economic Development Alliance for Brazoria County 


“The location of Sprouts Farmers Market was a direct result of meetings coordinated by The Retail Coach between our community and site selectors at ICSC/Recon.

Warren Unsicker | Broken Arrow Economic Development Corporation | Broken Arrow, Oklahoma


“After visiting our city, The Retail Coach staff were able to quickly recognize the challenges of our rapidly growing community and identify submarkets for retail attraction. The time they spent in the community and surrounding areas, meeting with community representatives and really working to understand our retail challenges, made the difference.”

Michelle Hill  | Economic Development Manager | Firestone, Colorado


“Our intention was to use The Retail Coach’s study as a business retention tool, but another benefit is the communication tool it has proven to be for local property owners and real estate brokers.”

Tawni Thompson | Director | Bishop Chamber of Commerce | Bishop, California


“The Retail Coach with its new and fresh retail strategies, knowledge, and network, has greatly assisted our company and its agents in developing the retail opportunities in Brookhaven and Lincoln County!”

Gary W. Stewart | Principal Broker | 4 Corner Properties | Brookhaven, Mississippi


“The Retail Coach’s data gathering and analysis regarding the Watertown retail market was very important on many levels. Our investment in The Retail Coach illustrated in advance our commitment to a better downtown thus strengthening the DRI grant submission.”

Mayor Joseph Butler | Watertown, New York


“I am writing to thank you for Gallatin’s partnership with Retail Coach.  Charles Parker and his team have been very beneficial in helping my development(GreenLea Commons) find retail tenants.  We have currently signed Speedway, Grant’s Kitchen, and Fitness 1440 with their help and guidance.  Retail Coach is currently working with us to find more new retailers for the Gallatin area.  Again thanks for all the help.”

Brad Jolly | GreenLea Commons | Gallatin, Tennessee


“United Supermarkets showed interest in Brownwood directly through the efforts of the consulting firm The Retail Coach which was hired by the City, Chamber and Brownwood Economic Development Corporation. Aaron Farmer of The Retail Coach initiated the idea of a location in Brownwood with United.”

Mayor Stephen Haynes | Brownwood, Texas


“We’ve engaged The Retail Coach for the past two years.  They have provided us with an extensive amount of useful information and assistance.  It has been a pleasure to get to know and work with Aaron and Kyle.  They are accessible, attentive, and know what they’re doing.”

Tim Lehmberg | Executive Director | Gillespie County Economic Development Commission | Fredericksburg, Texas


“Aaron Farmer provided valuable insight regarding the economic conditions in our region through an informational and entertaining introduction to the retail industry.   Approximately, 150 business managers from private industry and local government, plus concerned residents and students enjoyed his presentation.”

Thomas M. Krueger, D.B.A. | Professor of Finance | Texas A&M University Kingsville | Kingsville, Texas


“We were pleased that The Retail Coach does not apply a ‘one size fits all’ approach to retail growth.  Their team has a national reputation for adapting tried and true strategies to suit the individuals needs and unique characteristics and in the communities in which they work.  Beyond that, The Retail Coach’s team develops long term relationships with their clients which extends well past the performance period of their professional services contracts.  We expect that when The Retail Coach’s work in Laramie is complete, we and our partners will be emboldened to take on complex retail issues, but if we hit a snag along the way, The Retail Coach’s team will be just a call or text away.”

Sarah Reese | City Manager Office – Special Projects | Laramie, Wyoming


“We chose to work with The Retail Coach because the City wanted to help direct the type of retail coming to the City, helping to ensure it meets demands and fills a need.  The Retail Coach also provides a strong local component, assisting our existing, local retail establishments to respond to today’s competitive environment so they too can thrive.”

Steve Brodsky | City Manager | Xenia, Ohio


“Kelly Cofer and his team at The Retail Coach provide valuable insight and guidance.  Their thorough analysis and advice allows development teams to win deals and get projects off the ground and bring them to fruition.” 

Eric Higgins


“James (James Fenton, Executive Director) was super pleased about everything at Recon. Excited about the contacts you set up for him. To say you are performing Head and Shoulders above your competition is quite an understatement. He is looking forward to you coming to Gallatin at some point for the meeting with the downtown merchants and another meeting with the Developers. Wanted to let you know how impressed he was.”

Rosemary Bates | City of Gallitin, TN Economic Development Agency


“Working with The Retail Coach has been an incredible asset to Lea County, New Mexico. Living in a rural, but thriving economy, retail is not always easy to attract, but The Retail Coach helps us to shine and prove we are a place ready and open for business. They continue to help us improve our quality of life and retail options. We are grateful for their professionalism and expertise and highly recommend their services.”

Missi Currier | Former President and CEO | Economic Development Corporation of Lea County


“We have worked with The Retail Coach for the last two years. We’ve seen retail successes and our downtown has been revitalized. We work closely with their team and are having ongoing discussions with additional retailers about opening in Springfield.”

Ryan Martin | City Manager | City of Springfield, TN

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