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Sweetwater, Texas



May 23, 2023


Aaron Farmer, President, The Retail Coach

Tel. 662.231.0608 |

Miesha Adames, Executive Director, Sweetwater Economic Development

Tel. 325.235.0555 |

Sweetwater Economic Development Announces Two National Brand Retailers Locating in Nolan County Plaza

(Sweetwater, Texas) — Sweetwater Economic Development is excited to announce that Shoe Sensation and Bealls Outlet, formally known as Burkes Outlet, will be locating in the Nolan County Plaza located at 1008-1108 E. Broadway in Sweetwater, Texas.

Foraker Company who acquired Nolan County Plaza in March of this year stated, “We have finalized our building plans for Bealls Outlet, Shoe Sensation, and one other national brand retailer who is to remain anonymous until further notice. We are hoping that full construction kicks off on the first of June.”

Bealls Inc., an American retail corporation, has been in business for 108 years and has more than 650 stores in 23 states under the names of Bealls, Bealls Outlet, Burkes Outlet, Home Centric, and Rugged Earth Outfitters. Bealls Outlet, the brand that will be locating to Sweetwater, is a department store that carries home goods and an assortment of apparel, shoes, and accessories for all ages. Kaleb is a resident of Texas and received his bachelor’s degree from the University of North Texas.

Shoe Sensation has over 230 stores in 20 states throughout various small and mediumsized towns. The retailer carries brands such as Hey Dude, Charly, Under Armour, Adidas, New Balance, Fila, Puma, Skechers, Birkenstocks, and many others.

“The recruitment of these retailers and new ownership of Nolan County Plaza would not have been possible without the partnership between the City of Sweetwater, Sweetwater Economic Development, and The Retail Coach, a retail consulting firm that has been retained to assist in retail recruitment,” stated Miesha Adames, Executive Director of Sweetwater Economic Development.

Original Press Release

About The Retail Coach

The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work.

For more information on The Retail Coach, visit

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