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Sweetwater, Texas



July 13, 2023


Aaron Farmer, President, The Retail Coach

Tel. 662.231.0608 |

Miesha Adames, Executive Director, Sweetwater Economic Development

Tel. 325.235.0555 |

Sweetwater Economic Development Announces Two National Brand Retailers Locating in Nolan County Plaza

(Sweetwater, Texas) — Sweetwater Economic Development is excited to announce that Factory Connection will open a location in the Nolan County Plaza at 1008-1108 E. Broadway in Sweetwater, Texas.

Factory Connection is a family-owned company that has grown into a regional retail leader with nearly 300 stores across 16 states. For 40 years, Factory Connection has offered a selection of brand-name fashions for juniors, misses, plus, and men.

“The recent recruitment of multiple retailers and new ownership of Nolan County Plaza would not have been possible without the partnership between Sweetwater Economic Development, the City of Sweetwater, and The Retail Coach, a retail consulting firm retained to assist in retail recruitment,” stated Miesha Adames, Executive Director of Sweetwater Economic Development.

Original Press Release

About The Retail Coach

The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work.

For more information on The Retail Coach, visit

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