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Phelps County Development Coporation



July 21, 2023


Aaron Farmer, President, The Retail Coach

Tel. 662.231.0608 |

Phelps County Development Corporation sets sight on retail expansion, hires The Retail Coach to recruit new businesses to Holdrege

(Holdrege, NE) — The Phelps County Development Corporation is excited to announce a new partnership with The Retail Coach, the nation’s premier retail consulting, market research, and development firm. The firm will work with the Phelps County Development Corporation to develop a retail recruitment strategy to attract new retailers and restaurants to Holdrege.

“PCDC is looking forward to working with Retail Coach,” said Ron Tillery, executive director. “This is a pivotal time in our community’s development and retail is among the most important segments contributing to quality of life. If we’re successful our chances to recruit and retain people will be vastly improved,” Tillery went on to say.

The Retail Coach will first analyze the market to identify retail opportunities. Their team will use cell phone analysis technology to determine Holdrege’s Retail Trade Area, which is the defined boundary from which the community draws 80-85% of its primary consumers. This type of geofencing paints a bigger picture of how many people are visiting Holdrege on a daily, monthly, and yearly basis.

Using their data, The Retail Coach will determine which dominant retail categories best fit the community and have the highest prospect for success. Their team will create retail profile reports and other marketing materials to promote the community to national and regional retailers and restaurants and actively recruit those concepts on the PCDC’s behalf.

“We are excited about this new partnership with PCDC. Holdrege is a community with retail and restaurant opportunity and we are excited about helping to grow the community’s retail base. Retail plays a big role in the overall quality of life of a community and we are looking forward to help build on Holdrege’s existing assets.” said Aaron Farmer, President of The Retail Coach.

The Retail Coach Project Team will travel to Holdrege in the coming weeks for an on-the-ground market visit.


About The Retail Coach

The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work.

For more information on The Retail Coach, visit

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