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2020 Holiday Retail Sales 

Facing unprecedented challenges from a spike in the COVID virus, state restrictions on retailers and heightened political and economic uncertainty, consumers demonstrated incredible resilience this holiday season.  

  • Holiday sales grew 8.3% to $789.4B (4.1% increase in 2019)
  • Online sales grew 23.9% to $209B (14.6 increase in 2019)
  • Last 2 weeks were key to increase (too late for deliveries) with consumers taking advantage of quick in/out trips, BOPIS and curbside
  • Building materials & garden supplies – up 15%
  • Sporting goods – up 15.2%
  • Grocery & beverage stores – up 9.6%
  • Health & personal care – up 5.4%
  • Furniture & home furnishings – up 2.2%
  • General merchandise – down 0.1%
  • Electronics & appliance stores – down 14.4%
  • Clothing & clothing accessories  – down14.9%

Consumers have forever changed how they shop and the return to “normal” may never happen again.

2021 Retail Trends

  1. Touch-Free Shopping is the New Norm
  2. E-Commerce Will Continue to Shape Retail
  3. Big-Box Stores Rule
  4. Restaurants Morph to Less-Touch 
  5. Extreme Pressure on Middle Market Retail 
  6. More Startups & Manufacturing Models 
  7. Accelerated Decline of Enclosed Malls 
  8. Zoom-Dressing to Continue

2021 Retail Expansion

To get consumers back into stores, they must provide unquestioned safety and an INCREDIBLE SHOPPING EXPERIENCE.

Consistent with previously mentioned pressure on mid-market retail, below are examples of the retailers looking to expand in 2021. For a more complete list click here.

The Retail Coach is a national retail recruitment and development firm that combines strategy, technology and retail expertise to develop and execute high-impact retail recruitment and development plans.  

To get more information on The Retail Coach email us at:

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