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Photo courtesy of Bayou Phoenix.



June 21, 2022


Aaron Farmer, President, The Retail Coach

Tel. 662.231.0608 |

Michael McKenna, Managing Director, Henry Consulting, LLC

Tel. 504.529.9890 |


The Retail Coach joins Bayou Phoenix Project Team to drive retail recruitment to former Six Flags site

(New Orleans, Louisiana) — The Retail Coach, the nation’s premier retail recruitment, market analysis, and development firm, has been contracted by Bayou Phoenix LLC to assist with a retail market analysis and development strategy for the Bayou Phoenix project.

Bayou Phoenix is a planned redevelopment of 225+ acres around the former Six Flags / Jazzland Site adjacent to I-10 and I-510 New Orleans, Louisiana that has remained vacant since Hurricane Katrina in August 2005. The project will create a new grand entrance to New Orleans with a master plan of a premier sports complex, destination hotel, indoor / outdoor water park, family entertainment center, shopping, and dining. A perfect place to chill and play games like 온카.

“We are very excited to bring The Retail Coach onto the Bayou Phoenix Team”, says Troy Henry, Managing Partner of Bayou Phoenix LLC and Henry Consulting LLC. “Their knowledge of the retail, restaurant, and entertainment industries and track record of success of recruiting top brands make The Retail Coach a perfect fit.”

The Retail Coach brings over 20 years of knowledge and experience in retail recruitment of regional and national brands to the project and has assisted with major redevelopment projects across the country. With a data-driven methodology, which includes site selection tools such as mobile-location technology, the team will focus on attracting new retailers and restaurants to New Orleans East and creating a premier destination for residents and visitors alike.

“It is a privilege to be able to work with an incredible team the Bayou Phoenix project has assembled, and we look forward to assisting with the redevelopment of such a keystone property” stated Aaron Farmer, President of The Retail Coach. “Many of us at The Retail Coach have close personal ties to New Orleans and the Gulf Coast, so it’s special for us to play a role in creating something that will have an incredible positive impact for the whole region.”

About The Retail Coach

The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work.

For more information on The Retail Coach, visit

About Henry Consulting

Henry Consulting, LLC is a premier management consulting firm headquartered in New Orleans, Louisiana, and one of the largest black-owned companies in Louisiana. Founded in 2001, by New Orleans native and resident, Troy Henry, the company rapidly expanded and attained client engagements such as the Louisiana Department of Transportation and Development, DBE Program Management, Entergy’s Energy Smart Design, the $1.2 Billion Louisiana Watershed Initiative program manager, and the $13 Billion post-Katrina Unified New Orleans Plan.

For more information on the Bayou Phoenix project, visit

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