MOUNTAIN VIEW, CA — The City of Mountain View has selected The Retail Coach, a national retail consulting and market research firm, to lead a comprehensive Downtown Retail Consultant project. This initiative will focus on enhancing Mountain View’s downtown corridor and conducting detailed property studies to address market vacancies and growth opportunities.
The Retail Coach will compile a comprehensive report with insights on vacancies, tenant recommendations, rent structures, marketing improvements, and potential repurposing strategies. Leveraging their proprietary Retail:360® process, The Retail Coach will develop an actionable plan that can attract a diverse mix of retailers and position Mountain View for economic growth.
Charles Parker, Project Director with The Retail Coach and the company’s expert in California retail economic development, said “We are excited to be partnering with the City of Mountain View to address the needs of their Downtown District. Our team looks forward to building upon our proven strategies to assist the City with identifying and attracting new retail amenities to this area for residents and visitors alike.”
Downtown Mountain View is a mixed-use, walkable city center offering residents and visitors shopping, entertainment, and restaurants. Downtown Mountain View is also home to a civic center, plaza, and several technology start-ups. The City’s partnership with The Retail Coach is part of a multi-pronged downtown revitalization plan that entails ongoing, short-term (1-2 years), and long-term (3+ years) strategic initiatives. Mountain View’s downtown development focuses on four key areas: thriving business environment, welcoming space, opportunities for social engagement, and public safety.
For more information about The Retail Coach and their partnership with Mountain View, contact:
Caroline Harrelson
Director of Strategy, The Retail Coach
Phone: (662) 705-1710
Email: charrelson@theretailcoach.net
About The Retail Coach:
