Bastrop, Texas Rebounds After 2011 Fires

Home Goods is the Latest Retailer Recruited

 

The Challenge

Approximately 25 miles from Austin, Bastrop, Texas is in the heart of the Lost Pines Forest of Central Texas. The downtown business district is located on a bluff on the east bank of the Colorado River and also extends to the west side of the river.

Bastrop has more than 130 registered historic buildings and its picturesque downtown district has an eclectic mix of retail shops and restaurants. In 2010, the National Trust for Historic Preservation named Bastrop one of its Dozen Distinctive Destinations™. It has been recognized as a Texas Cultural Arts District by the Texas Commission on the Arts since 2012.

In 2011 the Bastrop County suffered the most destructive wildfire in Texas history. Four people were killed, 1,673 homes were destroyed and there was an estimated $325 million of property damage. The fire also caused severe damage to Bastrop State Park and the ancient Lost Pines Forest.

The City of Bastrop needed some positive news after the devastating fires. They knew growth was coming for the region.

 

The Solution

The Bastrop, Texas Economic Development Corporation hired The Retail Coach in 2012 and the relationship has continued to the present day.

The Retail Coach conducted a retail trade analysis, gap/opportunity analysis, demographics, psychographic profile, entertainment potential study, retail market profile, drive time demographics and traffic counts. Results showed that while Bastrop had a population of approximately 8,800, their Retail Trade Area population is 202,879. The Retail Coach provides ongoing retail recruitment and has also worked closely with Bastrop to prepare for various retail trade shows.

Armed with The Retail Coach research and due to Bastrop’s large retail trade area, the city finds itself in a position to attract retail via The Retail Coach recruitment activity. The economic development corporation posts all of The Retail Coach studies and research on the Bastrop EDC website. Successful recruitment to date includes Academy Sports & Outdoors, Hobby Lobby, Chick Fil A, and Southside BBQ with Home Goods as the latest retailer to join the community.

“In economic development, a rising tide truly does lift all boats. Our role as economic developers is to enhance the quality of life in Bastrop by advancing the investment, development, growth and relocation of companies within the area."

Bastrop, TX Economic Development Corporation

Partner

Bastrop, TX Economic Development Corporation

Community

Bastrop, Texas

What TRC Delivered

  • Mobile Location Analysis
  • Retail Trade Area Determination
  • Retail Gap Analysis
  • Retail Market Profile
  • Psychographic Profile
  • Entertainment Potential Study