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Eagle Lake, TX to Partner with The Retail Coach

Eagle Lake, Texas, has partnered with The Retail Coach with plans to grow the City’s retail base, increasing economic development in Eagle Lake. The Retail Coach is the nation’s leading retail recruitment and development firm and will work closely with the City of Eagle Lake to recruit appropriate retailers to the area. Eagle Lake is conveniently located only 60 miles from Houston and 100 miles from Austin.

Known as “A Nature Lovers Paradise”, and as a strong agricultural community, Eagle Lake will develop its retail base while maintaining its strong farming and agricultural history. The Retail Coach looks forward to adding retail development to a proactive and developing community.

After analyzing Eagle Lake’s existing market and working closely with existing businesses and retailers, The Retail Coach’s first step in this process will be to determine the City’s retail trade area, which is the defined boundary from which Eagle Lake draws 80-85% of its primary consumers. Using that information, the team will create retail profile reports and prepare marketing tools to represent The City of Eagle Lake nationally to retailers, restaurants, and developers. To determine which dominant retail category goods consumers are leaving Eagle Lake to purchase, the team will conduct a gap/opportunity analysis, which is essential in determining which types of retailers to target.

When asked about the project, Mayor Mary Parr stated her enthusiasm for the City.

“I am truly excited to be partnering with The Retail Coach and I fully believe that this is the perfect time for the Eagle Lake area to push forward, rise up and embrace its full potential through economic development! Great things are coming to Eagle Lake,” said Parr.

About The Retail Coach

The Retail Coach, founded in 2000 in Tupelo, Mississippi, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. Through its unique process, The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 450 communities in 31 states will create better, stronger places to live and work.

For more information on Eagle Lake, visit http://www.coeltx.net/