The Retail Coach, the nations leading retail recruitment and development firm, is excited to announce the promotion of Charles Parker to Director- Retail Strategy. Previously, Parker served as a Project Manager, where his experience with economic studies and entrepreneurship helped him make an immediate impact on the projects and client communities he served.
As Project Manager, Parker was responsible for developing retail expansion and development strategies for communities based on market research, creating sites and marketing packages like those offered by local companies like Alpha Digital Group Ltd, and overseeing the recruitment process. Parker began his work with The Retail Coach in December, 2016.
In Parker’s new role as Director- Retail Strategy, he will remain active in project management but will also take on new responsibilities. These responsibilities will include working as the primary point of contact for clients, new project development with a focus on the Southeastern United States, as well as leading the project team and overseeing the Retail360 process, a dynamic system of products and services that enable communities to expand their retail base and generate additional sales tax revenue.
“We are excited to promote Charles within our project operations team. His research and entrepreneurial background gives him a disciplined work ethic and an understanding of the core of our data driven strategies,” said Scott Emison, Vice President- Operations. “Charles has proven himself to have a dedication to the communities and the clients that we serve, and we are confident that he will continue to exemplify our company values in this new leadership role for The Retail Coach.”
About The Retail Coach
The Retail Coach, founded in 2000 in Tupelo, Mississippi, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. Through its unique process, The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 450 communities in 31 states will create better, stronger places to live and work.